Keep your shelves stocked with visually appealing and cost effective
gift items that consist of quality product. -
Boost gift certificate sales by offering an incentive for a free add on when one books a full body treatment. For example: when one books
a full body treatment offer a free express facial for a limited time instead of discounting the
treatment.
***Beauty Through Balance offers the following full body treatment enhancements:
Express facials, Express hand/foot therapy, Express full body and spot treatment massage.
This is a great time to use incentives to increase awareness and interest in your body treatments!
|
-
Have a holiday draw consisting of a gift basket of products and a discounted or free service. When one buys a GC (valued at a certain minimum amount) during the holidays their name goes into the draw for a chance to win.
-
Tie in Retail. Offer a promotion for the holidays that ties in retail. For example; when one books a specific treatment or spends x amount on a gift certificate they receive a complimentary retail product. The cost to you is low but the value for the client creates interest and incentive. Offer a retail item for the promotion that may not be selling as well as others to help increase awareness.
-
Create a home care recommendation system – Often spas fall short of getting retail sales support from their staff as the management has not implemented specific procedures to follow when it comes to home care recommendations during and after each treatment. Create procedures in the spa to support your staff with their home care recommendations. Have a system in place that your team members can follow for both face and body treatments that include offering helpful suggestions and home care recommendations to clients. Make home care recommendations a mandatory part of your spas day to day operations and ask your supplier for supportive tools.
-
**Beauty Through Balance offers helpful tools such as prescription pads and home care recommendation cards to provide support during the process.
Limited timeline for gift certificate - Offer gift certificates over the holidays that expire within a shorter period for example 90 days vs the standard 1 year. If the person comes in within the first 30days they can be offered an added incentive such as a complimentary retail item or express add on treatment. Free Gift with purchase - When one buys a gift certifiate over a certain amount(for example: of $150 or more) offer an additional free GC of $20 or more that they can put towards the purchase of complimenting
retail (you can set a min. retail purchasing amount) Limited time only incentives - Whatever incentive you decide to offer weather it is an express add on service to a full treatment or complimentary retail with a full treatment booking – offer for a limited time only. Promote, Promote, Promote – use free opportunities on faceobook, twitter, e-newsletter and your web site to get your message out there about your special limited time promotions. Host a client appreciation event over the holiday season offering education, free mini-treatments (can help you to introduce or promote a featured treatment) , great discounts on retail and incentives with treatment bookings made that evening.
**if you are offering a promotion featuring Beauty Through Balance products and/or services let us know and we will post it up on our social media pages.
Click here to view our holiday gift collection
For questions or comments please contact us admin@beautythroughbalance.ca
|
